Celebrating 25 Years of Design
- DM: Conversely, why are so many new products so bland and derivative?
- Ives: So many companies are competing against each other with similar agendas. Being superficially different is the goal of so many of the products we see. A preoccupation with differentiation is the concern of many corporations rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
